Google recently published a new e-book about how consumer spending trends have changed to incorporate more digital. With my psych background, I find this sort of how-and-why-do-people-do-what-they-do stuff endlessly fascinating. And the best part? It’s free for Kindle. A great deal, a work-related reading project and psych fun for my brain. Win.
Click here to order Zero Moment of Truth from Amazon
(Thanks to the Clockwork blog for this tip off.)
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